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Trade Show Stand Ideas & Tips

Trade shows are a great way to connect with potential customers and build relationships. Exhibiting at a trade show gives you the opportunity to showcase your products or services to a large number of people in a short period of time. Additionally, trade shows can be a great way to generate leads and sales.

We understand that getting your trade gazebo to stand out amongst the competition can feel like fighting against a crowd, however we have narrowed down five fundamental ways to ignite curiosity in passersby and turn them into potential customers.

Reflect your brand values in every square inch of your stall

First things first, it is crucial that your trade gazebo design and its content is cohesive to your company’s overall marketing message. Put simply, your trade show stand is a living embodiment of your brand and it must reflect that.

Make sure your company name, logo, and any other branding materials you believe may be pertinent are displayed on your stand. The ideal exhibition booth maintains the ideal mix between product display, branding, and a direct marketing strategy focused on driving sales.


View our printed gazebos

Implement experiential marketing into your trade show stand design

Your brand deserves better than to be remembered by trade show visitors for free pens, travel mugs or plush toys. If you’re interested in catching bigger fish, your trade show stand should focus on offering attendees experiences rather than free branded products. 

​​There are a few ways that you can implement experiential marketing at a trade show. One way is to have a booth that is interactive and engaging. This could include having games or activities that attendees can participate in. Another way is to have a booth that is designed to give attendees a complete experience of your product or service. This could include having a demo area or a hands-on area where attendees can try out your product.

Providing experiences which require visitors to spend longer in your stand gives you an opportunity to engage with them and turn them into customers.

Playing with colour

One guaranteed way of standing out amongst your competitors is to research their brand colours and choose something that contrasts better and brighter. As long as you follow the rule of thumb and stick to three bright colours, this is a surefire way to create a winning trade show stand.

Colour psychology in branding

Colour psychology is the study of how different colours affect our emotions and behaviours. It can be used in branding and marketing to influence customers’ moods and perceptions of a product or service. For example, blue is often associated with trustworthiness and calmness, while red is often associated with energy and excitement. Using the right colours in your branding and marketing can help create the desired emotional response in your customers.



  • Red ( anger, danger, excitement, heat, love, strength)
  • Orange (energy, happiness, joy, fun, creativity, success)
  • Yellow (happiness, hope, positivity, sunshine, mental clarity)
  • Green (growth, life, nature, wealth, luck, fertility)
  • Blue (calm, peace, serenity, stability, trust, wisdom)
  • Purple (royalty, luxury, mystery, magic, spirituality)


Gazeboshop offers unlimited printing in any colour on all aspects of our gazebos, meaning we can turn your trade show stand designs into a reality. Our dye sublimation printers allow us to match pantones so we can match your brand colours perfectly and print full-size photos on your gazebo. 

Use digital displays to your advantage

Did you know that the human brain responds more intensely to video and graphics than text? Playing short marketing videos on a display in your trade show stand is a great way to attract attention.

If your budget doesn’t accommodate a digital display monitor, why not combine a QR code in your print graphics for your trade gazebo and lead prospective customers to your company’s socials, website, YouTube review or product demo? The possibilities are endless once you combine digital with in-the-moment opportunities.

Put your USP at the forefront of your tradeshow design

Attendees at trade shows are inundated with offers and experiences from various companies and often leave with hundreds of business cards. Unless your trade show set up makes your USP abundantly clear, you’ll end up as just another forgettable face in the crowd.

Make your products or marketing messages that emphasise your benefits, take centre of stage. You only have a few seconds to make an impression – make them count using your unique selling points.

A top tip here is to market the benefits of your product or service instead of the features. Your display should put the benefits of your product or service in the most visible location, and list the features in brochures and other materials that prospects will leave with.

Final thoughts

We understand that brand exposure at trade shows has never been more crucial to a business’ success.

Let us help you create your winning trade show stand, branded banners and complete a form for a free visual with your quote. However, if our advice has left you inspired, there’s nothing stopping you creating your own design using our scaled templates and we can quote you on receipt of artwork. 


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